I created Craft Coffee, a subscription commerce startup.
Fortune Magazine called Craft Coffee “the internet coffee company.” I founded the company, and led it through its acquisition in 2019.
Michael Horn
BuildingProducts
Product at Meta · founded Craft Coffee (YC S14, acquired 2019)
Get in touch →Past Projects
Before that, I created WhatIsFresh.com.
Way back in 2009, I built WhatIsFresh.com, where I explored marketplace dynamics while helping consumers and businesses connect with local farmers and markets in New York City. I built the site as a personal project to teach myself to code. The New York Times wrote that “WhatIsFresh.com is the best guide to what is available in which Greenmarkets.”
And before that, I created Flicktribe.
Flicktribe was an early creator economy product — a platform for creators to connect directly with fans to fund, develop and distribute content outside the constraints of the old system. It's possible we were about 12 years too early!