About Michael Horn

I'm Michael Horn, a product leader and entrepreneur based in Brooklyn, New York.

I'm an Entrepreneur in Residence at Co-Created (formerly Prehype) where I lead product teams through discovery and execution of new ventures. Previously, I was the founder & product lead at Craft Coffee, which I led through its acquisition in 2019. Fortune Magazine called Craft Coffee "the internet coffee company."

Under my leadership, Craft Coffee generated millions in ARR, and secured investments from a group of global investors, including YCombinator, Initialized Capital, 500 Startups, Roham Gharegozlou (Dapper Labs), and many others. My work has been covered in The New York Times (and here), The Wall Street Journal, Time Magazine, Techcrunch, Fortune, Inc. Magazine, Business Insider, The Next Web, Serious Eats, Tasting Table (and here), Saveur, Bon Appetit, Food Republic (and here), Real Simple, Fast Company, New York Magazine, Food and Wine, Gotham Magazine, Mashable (and here), Wired Magazine, Food52, Esquire, FiveThirtyEight, Entrepreneur Magazine, PSFK (and here), Bloomberg, Brink Magazine, Imbibe Magazine, Wine Enthusiast, InStyle (Best of the Web 2013), Every Day with Rachel Ray, and Martha Stewart's Everyday Food.

Prior to Craft Coffee, I taught myself to code by building WhatIsFresh.com, where I explored marketplace dynamics while helping New Yorkers connect with local farmers and markets in New York City. The New York Times wrote that "WhatIsFresh.com is the best guide to what is available in which Greenmarkets." Tasting Table wrote that "Horn's site brilliantly makes sense of the dozens of Greenmarkets scattered around Manhattan and Brooklyn."

Before that, I built an early creator economy product called Flicktribe — a platform for creators to connect directly with fans to fund, develop and distribute content outside the constraints of the old system. It's possible we were about 12 years too early!

I've been invited to speak on panels with industry leaders at places like Columbia Business School, Cornell's Johnson School of Management, New York's General Assembly, Alexis Ohanian's 'Without their Permission' university book tour (@ Cornell), the Great Googa Mooga Festival and the Brand Innovators E-Commerce Summit.

I began my career as an attorney at a leading New York City law firm. I graduated with a J.D. from Cornell Law School.