I'm Michael Horn, an entrepreneur based in Brooklyn, New York. I've been building online products and brands for about a decade.
I'm the founder & CEO of Craft Coffee. Buying coffee online with Craft Coffee is the best way to get better coffee for less money. That's why Fortune Magazine called Craft Coffee "the internet coffee company."
In 2011, Craft Coffee pioneered a new kind of coffee-of-the-month subscription. Building on our initial success, in 2014 we spent the summer in Silicon Valley at YCombinator, where we built our Coffee DNA Project™. Our personalized coffee subscriptions let our customers brew better coffee at home while paying grocery store prices. In 2017, Craft Coffee took its mission of bringing our customers better coffee for less money to a whole new level. With our newest product, when you buy just four bags of coffee, you can pay as little as $6.99 per 12oz bag for fresh-roasted specialty coffee.
Craft Coffee was a member of YCombinator's S14 batch, and I'm an active member of the New York startup community. Under my leadership, Craft Coffee has generated millions in sales, and secured investment from a group of global investors, including YCombinator, 500 Startups and many others. My work has been featured in The New York Times (and here), The Wall Street Journal, Time Magazine, Techcrunch, Fortune, Inc. Magazine, Business Insider, The Next Web, Serious Eats, Tasting Table (and here), Saveur, Bon Appetit, Food Republic (and here), Real Simple, Fast Company, New York Magazine, Food and Wine, Gotham Magazine, Mashable (and here), Wired Magazine, Food52, Esquire, FiveThirtyEight, Entrepreneur Magazine, PSFK (and here), Bloomberg, Brink Magazine, Imbibe Magazine, Wine Enthusiast, InStyle (Best of the Web 2013), Every Day with Rachel Ray, and Martha Stewart's Everyday Food.
I sometimes get invited to share my experiences, and I've spoken on panels with industry leaders at places like Columbia Business School, Cornell's Johnson School of Management, New York's General Assembly, Alexis Ohanian's 'Without their Permission' university book tour (@ Cornell), the Great Googa Mooga Festival and the Brand Innovators E-Commerce Summit.
Prior to Craft Coffee, as a fun side project I built WhatIsFresh.com, which helps New Yorkers connect with local farmers and markets in New York City. In December 2009, the New York Times wrote that "WhatIsFresh.com is the best guide to what is available in which Greenmarkets." In January 2010, Tasting Table wrote that "Horn's site brilliantly makes sense of the dozens of Greenmarkets scattered around Manhattan and Brooklyn."
I began my career as an attorney at a leading New York City law firm. I graduated with a J.D. from Cornell Law School.