Michael Horn is an entrepreneur based in Brooklyn, New York. He is the founder & CEO of Craft Coffee. Buying coffee online with Craft Coffee is the best way to get better coffee for less money. That's why Fortune Magazine called Craft Coffee "the internet coffee company."
Mike has been thinking about how to use technology to bring people great coffee experiences for over a decade. As a practicing lawyer early in his career, he was pulling espresso shots in his office by day and spending nights and weekends learning to code in Ruby on Rails.
In 2011, Craft Coffee pioneered a new kind of coffee-of-the-month subscription. Building on its initial success, in 2014 Craft Coffee launched its Coffee DNA Project™. With its personalized coffee subscriptions, you could brew better coffee at home while paying grocery store prices. In 2017, Craft Coffee took its mission of bringing customers better coffee for less money to a whole new level. With its newest product, when you buy just four bags of coffee, you can pay as little as $6.99 per 12oz bag for high-quality, specialty coffee.
Craft Coffee was a member of YCombinator's S14 batch, and Mike is an active member of the New York startup community. Under his leadership, Craft Coffee has generated millions in sales, and secured investment from a group of global investors, including YCombinator, 500 Startups and many others. He and his companies have been featured in The New York Times (twice!), The Wall Street Journal, Time Magazine, Techcrunch, Fortune, Inc. Magazine, Business Insider, The Next Web, Serious Eats, Tasting Table (twice!), Saveur, Bon Appetit, Food Republic (twice!), Real Simple, Fast Company, New York Magazine, Food and Wine, Gotham Magazine, Mashable (twice!), Wired Magazine, Food52, Esquire, FiveThirtyEight, Entrepreneur Magazine, PSFK (twice!), Bloomberg, Brink Magazine, Imbibe Magazine, Wine Enthusiast, InStyle (Best of the Web 2013), Every Day with Rachel Ray, and Martha Stewart's Everyday Food.
Mike has spoken about entrepreneurship on numerous panels alongside industry leaders at venues including Columbia Business School, Cornell's Johnson School of Management, New York's General Assembly, Alexis Ohanian's 'Without their Permission' university book tour (@ Cornell), the Great Googa Mooga Festival and the Brand Innovators E-Commerce Summit.
Prior to Craft Coffee, as a fun side project Mike built WhatIsFresh.com, which helps New Yorkers connect with local farmers and markets in New York City. In December 2009, the New York Times wrote that "WhatIsFresh.com is the best guide to what is available in which Greenmarkets." In January 2010, Tasting Table wrote that "Horn's site brilliantly makes sense of the dozens of Greenmarkets scattered around Manhattan and Brooklyn."
Mike began his career as an attorney at a leading New York City law firm. He graduated with a J.D. from Cornell Law School.